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China Royal Toasts An Encore and Successful Fall Launch

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A Royal toast backstage before China Royal Encore Fashion Show at Geoffrey’s Inner Circle.The Fourth of July might have ended at the stroke of midnight Friday, but for China Royal and its devoted followers it was a weekend full of celebration.

So in case anyone missed the fireworks Thursday, China Royal delivered on a promise for a show full of sparkle. Back by popular demand, Shikiri Hightower-Gaskin and her grande new cross-cultural clothing brand hosted an encore fashion show. China Royal’s Weekend Wear Fall 2013 line was presented, nightclub style, at the historic Geoffrey’s Inner Circle on Saturday evening.

Shikiri and China Royal Chief Operating Officer Keonnis Taylor-Flores backstage with the models before the show.And because it was a celebration the China Royal team welcomed guests to toast the success of their launch with them. From 7:30 to 8:30 complimentary champagne was provided so guests could make their Fourth of July weekend a China Royal weekend too. At 8 o’clock as young fashion enthusiasts sipped bubbly and talked shop, the Fall 2013 Weekend Wear collection kicked off another must-see runway presentation.

Geoffrey’s hosted its usual Saturday night jam immediately following, packing the place with even more fine gentlemen, and swanky ladies, making it a true fashion forward celebration weekend.

China Royal Kickstarter Rewards Kick Major Butt

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Tier 1 - The Butterfly Top. Own it for $27 only on KickstarterAnyone who’s ever backed a project on Kickstarter is familiar with the kickass rewards and incentives offered to make a project come to fruition. China Royal has upped the ante on rewards by setting incentives on a tier, expanding the offerings as the pledges increase.

Tier 1 consists of two possible rewards. The basic option, for a pledge of $27 is receipt of one item from the women’s fall 2013 collection, including crowd favorites like the cross tank, the 24-Carrot gold tank, and the button up. All options are available in various colors and range in size from 0 to 24, so no one is left out. But for just $10 more backers can receive a China Royal three-tee pack. Mix and match sizes and colors for ladies and gents. They’re great for layering under blazers, light sweaters, or wearing solo.

All of these items are accompanied by a China Royal iPhone sticker, and a thank you on the official China Royal website.

Tier 2 is similar to Tier one in that it includes the iPhone sticker, and the mention, but the rewards value is higher. The goodies get yummier for a pledge of $47. Backers can choose one item from the Gold Collection, valued at $100, and a China Royal tee. Both pieces mix into an existing wardrobe seamlessly, adding to your fall wardrobe staples.

Tier 3 is just as unfussy but just as generous. Backers get all the basic package goodies, including the China Royal tee, and get to an item choose from Tier 3 rewards. The entire package is valued at $175, so for a pledge of $60 it’s a pretty sweet kickback.

Those are the basic tiers. Now we’re moving to the VIP section, and the pledge requests are higher, but the rewards are tooth-achingly sweeter.

Queen/King Backers who pledge $127 receive one reward from each of the first three basic tiers. They also receive the China Royal iPhone sticker, and of course, the all important thank you mention on the official China Royal website. For Royal Couple backers who pledge $247 or more, two items from each of the three basic tiers come along with the smaller items, a tee for yourself and a tee to share, and a little website love.

For $500 a backer can really get into the heart of the China Royal brand by becoming a designer for a day. You get to participate in a meet and greet with the China Royal design team, and attend the 2014 design retreat in San Francisco. You also get to take home one item from each of the basic tiers and a China Royal tee.

For $750 five lucky fashionistas will accompany the China Royal team to Atlanta Fashion Week. You also get to take home one item from each of the basic tiers and a China Royal tee.

For $1,000 pledge you become a Las Vegas Red Carpet backer, with an all access pass to attend the MAGIC tradeshow with the China Royal team. It’s quite a bargain to be in a room with that much design talent, and such key players in the fashion retail space. Not to mention those Tier 1,2, and 3 goodies, plus the China Royal tee.

The ultimate and top tier is for true royalty. Backers who pledge $5,000 or more is considered an Emperor Backer. This exclusive pledge reward includes travel and lodging in luxury accommodations to accompany the China Royal executive team to Jamaica for the Spring 2014 Lookbook photo shoot. Wear your China Royal Tier 1, 2, and 3 pieces while you’re there taking in the warm Caribbean sun. Your comp China Royal tee will be perfect for the flight to JA. But if you want that first look of the 2014 collection, and that coveted trip you’ve got to move on it. Only five of China Royal’s most generous backers are eligible to reap this ultimate reward.

China Royal Raising Funds on Kickstarter

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On Friday, June 7, China Royal hosted its Kickstarter Fashion Show to introduce the U.S. to the brand. Hosted by Access Hollywood’s Shaun Robinson at Art Murmur in Oakland, CA, the fashion show was a success—the brand being widely received by guests. Now, China Royal continues on that vein with its online Kickstarter campaign. Since 2009 Kickstarter has been helping artists, entrepreneurs, and savvy creators fund everything from comic books and films, to art shows and music albums.

See China Royal’s Kickstarter video and donate on the campaign page.

Thanks to crowd-sourcing, China Royal can offer Kickstarter supporters discounted pricing typically reserved for wholesalers. Supporters have early access to select styles from the Fall 2013 line as Kickstarter rewards. If the brand can raise $20,000, it will have the funds to begin production on the Fall 2013 line, including the Kickstarter Rewards. If $40,000 is raised, the entire Fall 2013 and Winter/Spring 2014 collections will go into production. And if China Royal’s Kickstarter supporters help raise more than $40,000, the brand will be able to launch an e-commerce platform at ShopChinaRoyal.com, so China Royal customers can shop the brand anytime, anywhere.

At China Royal diversity is celebrated, blending a hip-hop vibe with a luxury aesthetic. The buzz began to truly grow when China Royal made its Chinese New Year debut at the MAGIC fashion tradeshow in Las Vegas. Supporters and lovers of the brand’s Weekend Wear can extend that sentiment via the Kickstarter campaign, which has a bevy of rewards for early backers.

Kickstarter funders get the reward of wholesale versus retail prices for a limited time, which is about a 60% savings overall. That means campaign funders not only get their hands on the freshest China Royal gear before anyone else; they get a better deal than anyone else. It’s a total score for the consumers and for the brand, which is pleased to have the Kickstarter community donning its threads.

In the first few days, China Royal has raised $761 of its $20,000 goal. There’s still a long way to go. And with only 26 days left to make goal (and then some) the team is really pushing rewards incentives for early backers. Besides a bevy of China Royal goodies, and a mention in the Brand’s supporter honor roll, Kickstarter supporters get to be a part of the beginnings of a cool, diverse, multicultural brand. There are 26 days left to get in on the action, as China Royal works to move towards its $20K goal by July 8.