China Royal on Arsenio Hall Show
Access Hollywood’s Shaun Robinson, a friend to China Royal, donned the beautiful Butterfly Dress on the all new Arsenio Hall Show earlier this month. Awesome!
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Celebrities Love China Royal: Access Hollywood’s Shaun Robinson Talks Her CR Style
Shaun Robinson is quite the vet when it comes to style. Since joining the Access Hollywood roster in 1999 she’s seen her fair share of red carpet hits, misses, and full on malfunctions. Longtime friend of designer Shikiri Hightower-Gaskin (they met when Shikiri opened her namesake boutique), it was no secret that she would get the drop on everyone about the creation of China Royal. Thankfully for Shikiri, Shaun loved the line. She even wore the Butterfly dress on Access Hollywood the night of China Royal’s runway debut. So we picked the fashionable reporter’s brain about her favorite pieces and why she loves the brand.
You wore the Butterfly dress on Access Hollywood. Score one for China Royal!
Shikiri and I went out to dinner about a month ago in LA and she had the dress on. I fell in love with it! I thought it was sexy and sophisticated – doesn’t show off too much, but just enough. It’s flattering for my figure, and it travels very well. I just took the dress to Miami with me because I knew I could wear it for any occasion that came up.
What are your favorite China Royal pieces?
In addition to the butterfly dress, I also love the Gold Cross Tank. It’s a beautiful piece that you can wear with jeans or pencil pants. The design is beautiful and it really makes a statement. It is perfect when going out to dinner or for a fun red carpet event.
There is also a long-sleeved sweater with horizontal stitching that is really nice and comfortable. I like to pair this one with shorts and wedges! This is also a piece that [travels well], and I am always on the road!
Travel you say?
Shikiri and I have been friends for about 10 years. My, how the time flies! I met her when she was opening her retail clothing store on Robertson in Beverly Hills. We instantly hit it off and have even been traveling buddies, Hawaii, Miami and more. One of our fun trips was to Cabo – a weekend of girltalk, jetskiing and riding (and falling off) scooters!
China Royal Raising Funds on Kickstarter
On Friday, June 7, China Royal hosted its Kickstarter Fashion Show to introduce the U.S. to the brand. Hosted by Access Hollywood’s Shaun Robinson at Art Murmur in Oakland, CA, the fashion show was a success—the brand being widely received by guests. Now, China Royal continues on that vein with its online Kickstarter campaign. Since 2009 Kickstarter has been helping artists, entrepreneurs, and savvy creators fund everything from comic books and films, to art shows and music albums.
See China Royal’s Kickstarter video and donate on the campaign page.
Thanks to crowd-sourcing, China Royal can offer Kickstarter supporters discounted pricing typically reserved for wholesalers. Supporters have early access to select styles from the Fall 2013 line as Kickstarter rewards. If the brand can raise $20,000, it will have the funds to begin production on the Fall 2013 line, including the Kickstarter Rewards. If $40,000 is raised, the entire Fall 2013 and Winter/Spring 2014 collections will go into production. And if China Royal’s Kickstarter supporters help raise more than $40,000, the brand will be able to launch an e-commerce platform at ShopChinaRoyal.com, so China Royal customers can shop the brand anytime, anywhere.
At China Royal diversity is celebrated, blending a hip-hop vibe with a luxury aesthetic. The buzz began to truly grow when China Royal made its Chinese New Year debut at the MAGIC fashion tradeshow in Las Vegas. Supporters and lovers of the brand’s Weekend Wear can extend that sentiment via the Kickstarter campaign, which has a bevy of rewards for early backers.
Kickstarter funders get the reward of wholesale versus retail prices for a limited time, which is about a 60% savings overall. That means campaign funders not only get their hands on the freshest China Royal gear before anyone else; they get a better deal than anyone else. It’s a total score for the consumers and for the brand, which is pleased to have the Kickstarter community donning its threads.
In the first few days, China Royal has raised $761 of its $20,000 goal. There’s still a long way to go. And with only 26 days left to make goal (and then some) the team is really pushing rewards incentives for early backers. Besides a bevy of China Royal goodies, and a mention in the Brand’s supporter honor roll, Kickstarter supporters get to be a part of the beginnings of a cool, diverse, multicultural brand. There are 26 days left to get in on the action, as China Royal works to move towards its $20K goal by July 8.
